![]() One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers-including special sales and promotions-is right at their fingertips. Create a direct marketing channelĪpps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. Being “in the way” can be an advantage to your company, as our mind subconsciously records every image and text (or well-designed app icon!) it comes across. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Statistics show that the average American adult spends an average of 3 hours and 43 minutes on their mobile device. In case you are still not sure why anyone would want to build their own mobile application, here are the top seven benefits of going down this path sooner rather than later.
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